Samsung Station Parnas Mall Advertising

Parnas Mall sits directly below Samsung Station Exit 5 — the single corridor through which every visitor to COEX, Hyundai Department Store, and the Grand InterContinental Hotel must pass.

The Amazing Parnas DOOH package places your brand across 48 pillar screens, 3 LED Walls, and 7 lightboxes in that corridor, operating 16 hours a day, 80+ times per day, in a fully silent environment built for visual storytelling.

This guide covers media composition, audience profile, package structure, and brand fit — everything needed to evaluate and execute a campaign here.

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Samsung Station ranks 16th busiest in Seoul with 3.31 million monthly riders (daily average 110,402 — SMRT, April 2026). Exit 5 opens directly into Parnas Mall’s basement level, making it the primary approach for four major destinations sharing the same footprint.

Catchment Anchor	Visitor Profile	Campaign Relevance
COEX	Exhibition & convention attendees, Asia’s largest underground mall visitors	MICE, B2B, tech, launch events
Hyundai Trade Center Dept. Store	High-income premium shoppers	Luxury, premium goods, cosmetics
Grand InterContinental & Park Hyatt	Domestic & international business / leisure travelers	Global brand awareness, hospitality
Trade Tower & ASEM Tower	Gangnam CBD professionals	B2B, SaaS, fintech, recruitment

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Three media formats operate independently but share the same corridor footprint, enabling integrated visual coverage from entry through the full basement level.

Format	Count	Resolution / Size	Content Type	Sale Unit
Media Pillar	16 pillars / 48 screens	2,160 × 3,840 px (9:16 portrait)	MP4 · silent	Integrated package only
LED Wall	3 faces	1,920 × 1,080 px (16:9)	MP4 · MOV · JPG · PNG	Included in pillar package
Lightbox	7-unit set	3,110 × 1,710 mm (A1–A5) + 2 pillar units	Fabric print	Set only (no split)

Playback modes: Single (all 48 screens show identical creative) · Dual (2-screen rotation) · Quad (1-screen rotation). P1–P4 inner lobby pillars (8 faces) are excluded from the buyable inventory.

Operating schedule: Daily 07:00–23:00 · 80+ plays per day · No audio · Creative deadline: 3 business days before campaign start

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Amazing Parnas offers three independently purchasable lines. Each line can be booked alone or combined. Individual pillar rentals are not available — the pillar+LED product is sold as a unified package.

Package	Duration	Spot Length	Rate (excl. VAT)	Best For
Pillar + LED Standard	Monthly	20 sec	₩25M / month	Beauty, fashion, finance, B2B
Pillar + LED Storytelling	Monthly	30 sec	₩30M / month	Luxury, premium brand campaigns
Short-Term · 20 sec	Min. 7 days	20 sec	₩7M / week	Pop-up launches, product teasers, MICE tie-ins
Short-Term · 30 sec	Min. 7 days	30 sec	₩9M / week	Brand storytelling, event activations
Lightbox Set (7 units)	Monthly	Static fabric	₩30M + ₩8M install	Seasonal visual, luxury brand identity

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All Amazing Parnas formats operate without audio. Creative strategy must rely entirely on visual impact — motion, color, and minimal copy.

The 9:16 portrait resolution (2,160 × 3,840 px) used for media pillars is identical to Gangnam Station Media Garden. Brands running both placements simultaneously can reuse the same master creative, reducing production overhead.

Format	Resolution	Ratio	Creative Guidance
Media Pillar	2,160 × 3,840 px	9:16 portrait	Brand visual hero, product close-up, minimal text
LED Wall	1,920 × 1,080 px	16:9 landscape	Campaign message, still image compatible
Lightbox A1–A5	3,110 × 1,710 mm	Print	Seasonal brand poster, fabric print quality

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Brand Category	Recommended Package	Primary Audience Match	Key Advantage
Luxury & Premium Goods	30-sec storytelling ₩30M	Hyundai Trade Center VIPs, hotel guests	High-income dwell audience, prestige environment
Beauty & Fashion	20-sec standard ₩25M	20–40F COEX & mall visitors	Purchase-intent shoppers in premium context
IT / SaaS / Fintech	20-sec standard ₩25M	Trade Tower & ASEM Tower professionals	Daily commute route, B2B decision-makers
Global Brand Launches	Lightbox set + 30-sec	Hotel guests & international visitors	Bilingual audience, premium context
Short Campaign (pop-up, teaser)	Weekly ₩7M+	COEX event attendees	Flexible scheduling, event alignment
K-content / Entertainment	20-sec or weekly	SM Town adjacent K-pop visitors	Cultural destination foot traffic

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Media	Location	Pairing Value
Gangnam Station Media Garden	Gangnam Station underground concourse	Identical asset resolution (2,160 × 3,840 px) — single production, dual placement coverage
Gangnam-daero Media Pole	Gangnam–Sinnonhyeon above-ground	Above-ground DOOH landmark — extends reach from underground to street level
Samsung Station OOH Guide	Samsung Station full district	Full media comparison across all Samsung Station inventory

External reference: Seoul Open Data Plaza — Subway Station Ridership Statistics