{"id":997,"date":"2026-03-16T18:04:22","date_gmt":"2026-03-16T09:04:22","guid":{"rendered":"https:\/\/www.mvista.kr\/?p=997"},"modified":"2026-03-16T21:55:39","modified_gmt":"2026-03-16T12:55:39","slug":"997","status":"publish","type":"post","link":"https:\/\/www.mvista.kr\/?p=997","title":{"rendered":"\ub3c4\uc0b0\ub300\ub85c \uc804\uad11\ud310 \uad11\uace0 \uc644\ubcbd \uac00\uc774\ub4dc | \ub2e8\uac00\u00b7\ud6a8\uacfc\u00b7\uc9d1\ud589 \uc804\ub7b5 \ucd1d\uc815\ub9ac"},"content":{"rendered":"\n

\ub3c4\uc0b0\ub300\ub85c \uc804\uad11\ud310 \uad11\uace0\ub294 \uc11c\uc6b8 \uac15\ub0a8\uad6c \ub17c\ud604\ub3d9\uc5d0\uc11c \uccad\ub2f4\ub3d9\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 \uc57d 3.5km \uad6c\uac04\uc5d0\uc11c,<\/p>\n\n\n\n

\ube0c\ub79c\ub4dc\uc758 \ud3ec\uc9c0\uc154\ub2dd\uc744 \uc2dc\uac01\uc801\uc73c\ub85c \uc120\uc5b8\ud558\ub294 \uacf5\uac04\uc73c\ub85c \uc790\ub9ac\uc7a1\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac24\ub7ec\ub9ac\uc544 \uba85\ud488\uad00, \uccad\ub2f4 \uba85\ud488 \uac70\ub9ac, \uac00\ub85c\uc218\uae38\uc744 \ud488\uc740 \uc774 \ub3c4\ub85c\uc758 \ud575\uc2ec \uc804\uad11\ud310 \uad6c\uc5ed\uc740 <\/p>\n\n\n\n

\uc2e0\uc0ac\uc5ed \uc0ac\uac70\ub9ac~\uccad\ub2f4\uc0ac\uac70\ub9ac \uc57d 1.5km\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc77c\ud3c9\uade0 \ucc28\ub7c9 \ud1b5\ud589\ub7c9 \uc655\ubcf5 4\ub9cc \ub300 \uc774\uc0c1, \uc8fc\ub9d0 \ubcf4\ud589 \uc720\ub3d9 \uc778\uad6c 3\ub9cc \uba85 \uc774\uc0c1\uc774 \ucd94\uc0b0\ub418\uba70,<\/p>\n\n\n\n

\uc720\ub3d9 \uc778\uad6c\uc758 \uc9c8 \ub610\ud55c \ub3c5\ubcf4\uc801\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc18c\ub4dd \uc0c1\uc704 \uacc4\uce35\u00b7\ud328\uc158\u00b7\ubdf0\ud2f0 \uc5c5\uacc4 \uc885\uc0ac\uc790\u00b7K-\ud31d \ud32c\ub364\u00b7\ud574\uc678 \uad00\uad11\uac1d\uc774 \ud63c\uc7ac\ud558\ub294 \ubcf5\ud569 \uc18c\ube44 \uc9c0\ub300\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n\n\n\n

\ub3c4\uc0b0\ub300\ub85c \uc804\uad11\ud310\uc758 4\uac00\uc9c0 \ud575\uc2ec \ud2b9\uc131<\/h2>\n\n\n\n

1. \ub300\ud615 LED \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \uc911\uc2ec<\/h3>\n\n\n\n

\ub3c4\uc0b0\ub300\ub85c \uc804\uad11\ud310\uc758 \ud45c\uc900 \ud3ec\ub9f7\uc740 \uac00\ub85c 10m \uc774\uc0c1\u00b7\uc138\ub85c 6m \uc774\uc0c1\uc758 \ucd08\ub300\ud615 LED \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc77c\ubd80 \ube4c\ub529\uc5d0\uc11c\ub294 \uc678\ubcbd \uc804\uba74\uc744 \ud65c\uc6a9\ud55c \ubbf8\ub514\uc5b4 \ud30c\uc0ac\ub4dc \ud615\ud0dc\ub3c4 \uc6b4\uc601 \uc911\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub514\uc9c0\ud138 \uc804\uad11\ud310\uc758 \ud575\uc2ec \uac15\uc810\uc740 \ucf58\ud150\uce20 \uad50\uccb4 \uc720\uc5f0\uc131<\/strong>\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub3d9\uc77c \ud654\uba74\uc5d0\uc11c \uc5ec\ub7ec \uad11\uace0\uc8fc\uc758 \uc18c\uc7ac\ub97c \uc2dc\uac04 \ub2e8\uc704\ub85c \uc21c\ud658 \uc1a1\ucd9c\ud560 \uc218 \uc788\uc5b4, <\/p>\n\n\n\n

\ubb3c\ub9ac\uc801 \uad50\uccb4 \ube44\uc6a9 \uc5c6\uc774 \ucea0\ud398\uc778 \uc18c\uc7ac\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ubcc0\uacbd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

2. \ub192\uc740 OTS(\ub178\ucd9c \uae30\ud68c)\uc640 \ubc18\ubcf5 \ud6a8\uacfc<\/h3>\n\n\n\n

\uc625\uc678\uad11\uace0\uc758 \uac00\uc7a5 \uac15\ub825\ud55c \ubb34\uae30\ub294 \ubc18\ubcf5 \ub178\ucd9c\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub3c4\uc0b0\ub300\ub85c\ub97c \uc815\uae30\uc801\uc73c\ub85c \uc774\uc6a9\ud558\ub294 \uc9c1\uc7a5\uc778\u00b7\uac70\uc8fc\uc790\ub294 \ud558\ub8e8\uc5d0\ub3c4 \uc218\ucc28\ub840 \ub3d9\uc77c \uad11\uace0\uc5d0 \ub178\ucd9c\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\uad11\uace0\uc5c5\uacc4 \uce21\uc815 \uc9c0\ud45c\uc778 OTS(Opportunity to See) \uae30\uc900\uc73c\ub85c, <\/p>\n\n\n\n

\ub3c4\uc0b0\ub300\ub85c \ud575\uc2ec \uad6c\uac04\uc740 \uc11c\uc6b8 \uc625\uc678\uad11\uace0 \ub9e4\uccb4 \uc911 \uc0c1\uc704\uad8c\uc5d0 \uc18d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

3. \ud504\ub9ac\ubbf8\uc5c4 \uc785\uc9c0\uc758 \ube0c\ub79c\ub4dc \ud6c4\uad11 \ud6a8\uacfc<\/h3>\n\n\n\n

\uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub294 \uc704\uce58 \uc790\uccb4\uac00 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc18c\ube44\uc790\ub294 \ub3c4\uc0b0\ub300\ub85c \ub300\ud615 \uc804\uad11\ud310\uc744 “\ub7ed\uc154\ub9ac\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ube0c\ub79c\ub4dc\uac00 \uc9d1\ud589\ud558\ub294 \uacf5\uac04”\uc73c\ub85c \uc778\uc2dd\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc774 \ub54c\ubb38\uc5d0 \uc2e0\uc9c4 D2C \ube0c\ub79c\ub4dc\uc640 \uc2a4\ud0c0\ud2b8\uc5c5\ub3c4 \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5\uc758 \uc77c\ud658\uc73c\ub85c \ub3c4\uc0b0\ub300\ub85c\ub97c \uc120\ud0dd\ud558\ub294 \uc0ac\ub840\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

4. \ubc14\uc774\ub7f4 OOH \u2014 \uc624\ud504\ub77c\uc778\uc774 \uc628\ub77c\uc778\uc73c\ub85c \ud655\uc0b0\ub418\ub294 \uad6c\uc870<\/h3>\n\n\n\n

\ub3c4\uc0b0\ub300\ub85c \uc804\uad11\ud310\uc758 \ud604\ub300\uc801 \ud2b9\uc131\uc740 \uc624\ud504\ub77c\uc778-\uc628\ub77c\uc778 \uc804\ud658 \ud6a8\uacfc<\/strong>\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc778\uc0c1\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub294 \ubcf4\ud589\uc790\uc640 \ucc28\ub7c9 \ud0d1\uc2b9\uc790\uac00 \uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c \uc989\uc2dc \ucd2c\uc601\ud574 \uc778\uc2a4\ud0c0\uadf8\ub7a8\u00b7\ud2f1\ud1a1\u00b7X(\uad6c \ud2b8\uc704\ud130)\uc5d0 \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud2b9\ud788 K-\ud31d \uc544\uc774\ub3cc \uc0dd\uc77c \uad11\uace0\uc758 \uacbd\uc6b0, \ud558\ub098\uc758 \uc804\uad11\ud310 \ucf58\ud150\uce20\uac00 \uc218\ub9cc \uac74\uc758 SNS \uac8c\uc2dc\ubb3c\ub85c \uc7ac\uc0dd\uc0b0\ub418\uba70 \uc804\uad6d\u00b7\uc804 \uc138\uacc4 \ud32c\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uad11\uace0\uc5c5\uacc4\ub294 \uc774\ub97c “\ubc14\uc774\ub7f4 OOH”\ub85c \uba85\uba85\ud558\uba70, \uc2e4\uc81c \uc9d1\ud589 \ub2e8\uac00 \ub300\ube44 \ud68d\ub4dd \uac00\ub2a5\ud55c Earned Media \uac00\uce58\uac00 \ub9e4\uc6b0 \ub192\ub2e4\uace0 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\n

\ub3c4\uc0b0\ub300\ub85c \ud575\uc2ec \uad6c\uac04\uc758 \ubc14\uc774\ub7f4 OOH \uc0ac\ub840\uc5d0\uc11c\ub294 \uc804\uad11\ud310 1\ud68c \uc9d1\ud589\uc73c\ub85c \uc218\ub9cc \uac74\uc758 SNS 2\ucc28 \ud655\uc0b0\uc774 \ubc1c\uc0dd\ud55c \uacbd\uc6b0\uac00 \ubcf4\uace0\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n

\uc8fc\uc694 \uad11\uace0\uc8fc \uc720\ud615\uacfc \uc9d1\ud589 \ubaa9\uc801<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\uad11\uace0\uc8fc \uc720\ud615<\/th>\uc8fc\uc694 \uc9d1\ud589 \ubaa9\uc801<\/th>\ub300\ud45c \uc0ac\ub840<\/th><\/tr><\/thead>
\ub7ed\uc154\ub9ac\u00b7\uba85\ud488 \ube0c\ub79c\ub4dc<\/strong><\/td>\ube0c\ub79c\ub4dc \uc704\uc0c1 \uac15\ud654, \uc2e0\uc81c\ud488 \ub860\uce6d<\/td>\ud328\uc158, \uc8fc\uc5bc\ub9ac, \uc2dc\uacc4<\/td><\/tr>
K-\ubdf0\ud2f0\u00b7\ucf54\uc2a4\uba54\ud2f1<\/strong><\/td>\uc2e0\uc81c\ud488 \uc778\uc9c0\ub3c4, \ud504\ub9ac\ubbf8\uc5c4 \uc774\ubbf8\uc9c0<\/td>\uc2a4\ud0a8\ucf00\uc5b4, \uc0c9\uc870\ud654\uc7a5\ud488<\/td><\/tr>
\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\u00b7\ud32c\ub364<\/strong><\/td>\uc544\uc774\ub3cc \uc0dd\uc77c \ucd95\ud558, \ucef4\ubc31 \ud64d\ubcf4<\/td>K-\ud31d \ud32c\ud074\ub7fd \uc790\uccb4 \uc81c\uc791<\/td><\/tr>
F&B\u00b7\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c<\/strong><\/td>\uc2e0\uaddc \ub9e4\uc7a5 \uc624\ud508, \ube0c\ub79c\ub4dc \uc778\uc9c0<\/td>\uce74\ud398, \ub808\uc2a4\ud1a0\ub791, \uc8fc\ub958<\/td><\/tr>
\ud14c\ud06c\u00b7\ud50c\ub7ab\ud3fc<\/strong><\/td>\uc571 \uc124\uce58 \uc720\ub3c4, \uc11c\ube44\uc2a4 \uc778\uc9c0<\/td>\ucee4\uba38\uc2a4, \ud540\ud14c\ud06c, OTT<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n\n\n\n

\ub2e8\uac00 \uad6c\uc870: \uc9d1\ud589 \uc804 \ubc18\ub4dc\uc2dc \uc54c\uc544\uc57c \ud560 \uc0ac\ud56d<\/h2>\n\n\n\n

\ub3c4\uc0b0\ub300\ub85c \uc804\uad11\ud310 \uad11\uace0 \ub2e8\uac00\ub294 “1\uc77c \uae30\uc900 \ub8e8\ud504 \ud69f\uc218 \u00d7 \ub178\ucd9c \uc2dc\uac04(\ucd08)”<\/strong>\uc73c\ub85c \uacb0\uc815\ub429\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub9e4\uccb4\uc0ac\ub9c8\ub2e4 \uc0c1\uc774\ud558\uc9c0\ub9cc \uc77c\ubc18\uc801\uc778 \uad6c\uc870\ub294 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \n
  • \uae30\ubcf8 \uc9d1\ud589 \ub2e8\uc704:<\/strong> 1\uc77c~1\uc8fc\uc77c (\ucd5c\uc18c \uc9d1\ud589 \uae30\uac04 \uc874\uc7ac)<\/li>\n\n\n\n
  • 1\ud68c \ub178\ucd9c \uc2dc\uac04:<\/strong> \ud1b5\uc0c1 15\ucd08 \ub2e8\uc704, \uc2dc\uac04\ub2f9 \uc218 \ud68c \ub8e8\ud504<\/li>\n\n\n\n
  • \ud504\ub77c\uc784 \ud0c0\uc784 \ud504\ub9ac\ubbf8\uc5c4:<\/strong> \uc624\ud6c4 6\uc2dc~9\uc2dc \uad6c\uac04\uc740 \uae30\ubcf8 \ub2e8\uac00 \ub300\ube44 30~50% \ucd94\uac00<\/li>\n\n\n\n
  • \uc81c\uc791\ube44 \ubcc4\ub3c4:<\/strong> \uc601\uc0c1\u00b7\ubaa8\uc158\uadf8\ub798\ud53d \uc18c\uc7ac \uc81c\uc791\ube44\ub294 \uad11\uace0 \uc9d1\ud589\ube44\uc640 \ubcc4\ub3c4 \uc0b0\uc815<\/li>\n<\/ul>\n\n\n\n
    \n

    \uc815\ud655\ud55c \ub2e8\uac00\ub294 \ub9e4\uccb4\uc0ac \ubc0f \uc704\uce58\uc5d0 \ub530\ub77c \ud06c\uac8c \ub2ec\ub77c\uc9c0\ubbc0\ub85c, \uc9d1\ud589 \uc804 \ubc18\ub4dc\uc2dc \ub9e4\uccb4\uc0ac \uacf5\uc2dd \uacac\uc801\uc744 \ud1b5\ud574 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n

    \n\n\n\n

    \ud6a8\uacfc\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ub7b5 3\uc6d0\uce59<\/h2>\n\n\n\n

    \u2460 \uc9e7\uace0 \uac15\ud55c \uba54\uc2dc\uc9c0<\/h3>\n\n\n\n

    \uc804\uad11\ud310 \ub178\ucd9c \uc2dc\uac04\uc740 \ubcf4\ud589\uc790 \uae30\uc900 \ud3c9\uade0 3~5\ucd08, \ucc28\ub7c9 \ud0d1\uc2b9\uc790 \uae30\uc900 1~2\ucd08\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \ud14d\uc2a4\ud2b8\ub294 \ucd5c\uc18c\ud654\ud558\uace0, \ube0c\ub79c\ub4dc \uceec\ub7ec\uc640 \ub85c\uace0\ub97c \uc804\uba74\uc5d0 \ubc30\uce58\ud558\ub294 \uac83\uc774 \uae30\ubcf8\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

    \u2461 \uc6d0 \ud0a4 \ube44\uc8fc\uc5bc(One Key Visual) \uc804\ub7b5<\/h3>\n\n\n\n

    \ub514\uc9c0\ud138 \uc804\uad11\ud310\uc758 \uac15\uc810\uc744 \uc0b4\ub9ac\ub824\uba74 \uc815\uc801 \uc774\ubbf8\uc9c0\ubcf4\ub2e4 \uc601\uc0c1\u00b7\ubaa8\uc158\uadf8\ub798\ud53d\uc744 \ud65c\uc6a9\ud558\ub418, \ud558\ub098\uc758 \ud575\uc2ec \ube44\uc8fc\uc5bc\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. \uacfc\ub3c4\ud55c \uc815\ubcf4\ub7c9\uc740 \uc624\ud788\ub824 \uc778\uc9c0 \ubd80\ud558\ub97c \ub192\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

    \u2462 SNS \uacf5\uc720\ub97c \uc5fc\ub450\uc5d0 \ub454 \uc124\uacc4<\/h3>\n\n\n\n

    \ubc14\uc774\ub7f4 OOH \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub824\uba74 \ucf58\ud150\uce20 \uc790\uccb4\uac00 “\ucd2c\uc601\ud558\uace0 \uc2f6\uac8c” \uc124\uacc4\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc2dc\uac01\uc801 \uc784\ud329\ud2b8, \uac1c\uc131 \uc788\ub294 \uce74\ud53c, \ud32c\ub364 \uac10\uc131\uc744 \uc790\uadf9\ud558\ub294 \uc694\uc18c\uac00 \uacf5\uc720 \uc695\uad6c\ub97c \ub192\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \n\n\n\n

    <\/h2>\n\n\n\n

    \ub3c4\uc0b0\ub300\ub85c \uc804\uad11\ud310, \uc5b4\ub5a4 \ube0c\ub79c\ub4dc\uc5d0 \uc801\ud569\ud55c\uac00<\/h2>\n\n\n\n

    \ub2e4\uc74c \uc870\uac74\uc5d0 \ud574\ub2f9\ud55c\ub2e4\uba74 \ucda9\ubd84\ud788 \uac80\ud1a0\ud560 \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

      \n
    • \ud504\ub9ac\ubbf8\uc5c4\u00b7\ub7ed\uc154\ub9ac \uc774\ubbf8\uc9c0\ub97c \uad6c\ucd95\ud558\uac70\ub098 \uac15\ud654\ud558\uace0\uc790 \ud558\ub294 \ube0c\ub79c\ub4dc<\/li>\n\n\n\n
    • 20~40\ub300 \uac15\ub0a8\uad8c \uc18c\ube44\uc790\ub97c \ud575\uc2ec \ud0c0\uae43\uc73c\ub85c \ud558\ub294 \ube0c\ub79c\ub4dc<\/li>\n\n\n\n
    • K-\ud31d\u00b7\ud32c\ub364 \ubb38\ud654\uc640 \uc5f0\uacc4\ud55c \ubc14\uc774\ub7f4 \ud6a8\uacfc\ub97c \uae30\ub300\ud558\ub294 \ucea0\ud398\uc778<\/li>\n\n\n\n
    • \uc2e0\uc81c\ud488 \ub860\uce6d\u00b7\ud31d\uc5c5 \uc2a4\ud1a0\uc5b4 \uc624\ud508 \ub4f1 \ub2e8\uae30 \uc9d1\uc911 \uc778\uc9c0\ub3c4\uac00 \ud544\uc694\ud55c \uc2dc\uc810<\/li>\n<\/ul>\n\n\n\n

      \ubc18\uba74, \ud3ed\ub113\uc740 \ub300\uc911 \ub3c4\ub2ec\uc774\ub098 \ud37c\ud3ec\uba3c\uc2a4 \uc804\ud658\uc774 \uc8fc\ubaa9\uc801\uc774\ub77c\uba74 \ub514\uc9c0\ud138 \uad11\uace0\uc640\uc758 \ubcd1\ud589 \uc804\ub7b5 \ub610\ub294 \ub2e4\ub978 \ub9e4\uccb4 \uc870\ud569\uc744 \ud568\uaed8 \uac80\ud1a0\ud558\ub294 \uac83\uc774 \ud604\uc2e4\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

      \n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

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