{"id":1360,"date":"2026-07-31T10:39:51","date_gmt":"2026-07-31T01:39:51","guid":{"rendered":"https:\/\/www.mvista.kr\/?p=1360"},"modified":"2026-07-31T10:39:57","modified_gmt":"2026-07-31T01:39:57","slug":"apartment-elevator-ads-korea-5-1m-reach-zero-competition","status":"publish","type":"post","link":"https:\/\/www.mvista.kr\/?p=1360","title":{"rendered":"Apartment Elevator Ads Korea | 5.1M Reach, Zero Competition"},"content":{"rendered":"\n

Apartment Elevator Advertising in Korea: Reaching 5.1 Million Residents Through One Media Category<\/h1>\n\n\n\n
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Some apartment complexes in Korea have digital screens installed inside the elevator cabin.<\/p>\n

Residents pass in front of these screens every day, during the commute out in the morning and back home in the evening.<\/p>\n

This network is known as Town Board, installed across 3,200 apartment complexes nationwide on 57,400 elevator devices.<\/p>\n

Within the category of in-complex advertising, no comparable competing format exists at this scale.<\/p>\n\n

Screen Specs and Installation<\/h2>\n

The network runs on two screen types, split by where they sit inside the building.<\/p>\n

The primary format, installed inside roughly 50,000 elevator cabins, is a 25-inch vertical display at 1,080\u00d71,920px, divided between an ad zone on top and a live news and weather information zone below.<\/p>\n

A secondary format, installed in about 7,000 elevator hall waiting areas, is a larger 50\/55-inch display at 1,080\u00d72,560px that combines a community bulletin board with a dedicated ad zone.<\/p>\n\n\n
Item<\/th>Detail<\/th><\/tr>\n
Cabin display (S-type)<\/td>25-inch, 1,080\u00d71,920px, ad zone + news\/weather zone \u2014 approx. 50,000 units<\/td><\/tr>\n
Hall display (L-type)<\/td>50\/55-inch, 1,080\u00d72,560px, bulletin board + ad zone \u2014 approx. 7,000 units<\/td><\/tr>\n
Creative length<\/td>15 \/ 30 \/ 45 \/ 60 seconds<\/td><\/tr>\n
File spec<\/td>MP4, under 2.5GB, 4,096kbps bitrate<\/td><\/tr>\n
Operating hours<\/td>06:00\u201324:00 (18 hours\/day)<\/td><\/tr>\n<\/tbody><\/table>\n\n\n
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Exposure Mechanism<\/h2>\n

Exposure happens inside a closed, repeat-use space rather than along an open street corridor.<\/p>\n

A resident rides the elevator at least twice a day, and often more once grocery trips, deliveries, or school pickups are added in.<\/p>\n

Unlike a roadside placement where a passerby may see an ad only once, elevator advertising accumulates frequency with the same household over the length of a campaign.<\/p>\n

The audience is defined by the address rather than by an individual, so campaigns are scoped by administrative district instead of trying to isolate a specific consumer \u2014 a different targeting logic than open-street outdoor media.<\/p>\n\n

Package and Pricing Structure<\/h2>\n

Unlike most outdoor media, this network cannot be booked for a single complex on its own.<\/p>\n

Inventory is sold as regional packages \u2014 nationwide, Seoul metro, or a regional group \u2014 or as per-device units within specific districts such as Gangnam or Seocho.<\/p>\n

As a reference point, the full nationwide package runs at approximately KRW 150,000,000 per month, guaranteeing coverage across all 57,400 devices.<\/p>\n

Actual cost depends on the region covered, the guaranteed device count, and the package combination \u2014 Seoul-metro-only or district-unit entries are priced differently. Contact MBSTAR for a quote scoped to your target region and budget.<\/p>\n\n\n

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Nationwide Coverage<\/h2>\n

The network covers 2.03 million households, translating to an estimated 5.1 million residents reached across the full footprint.<\/p>\n

Coverage concentrates most densely in Seoul’s Gangnam and Seocho districts, where district-unit buying is available separately from the regional packages, alongside Songpa, Yangcheon, and other major metro regions.<\/p>\n

This is a residential-address-based network rather than a foot-traffic corridor, so its coverage logic differs from transit or roadside media \u2014 it reaches people specifically inside the homes they already live in, not commuters passing through a location.<\/p>\n\n\n
Scope<\/th>Coverage<\/th><\/tr>\n
Nationwide<\/td>3,200 complexes, 57,400 devices, 2.03M households<\/td><\/tr>\n
Seoul metro<\/td>Available as a standalone regional package<\/td><\/tr>\n
Gangnam \/ Seocho<\/td>Available as district-unit, per-device entry<\/td><\/tr>\n
Songpa \/ Yangcheon \/ other metro<\/td>Available as district-unit, per-device entry<\/td><\/tr>\n<\/tbody><\/table>\n\n

Creative Guidelines<\/h2>\n

Because the S-type cabin display splits screen real estate between the ad zone and a live information ticker, creative should be readable within a compressed vertical frame rather than designed for a full-bleed layout.<\/p>\n

The L-type hall display gives more room but is viewed from a standing position at a short distance, so text size and contrast matter more than they would on a roadside billboard.<\/p>\n

Sixteen ad categories are restricted on this network, including alcohol, consumer lending, adult content, political, and religious advertising. Screening happens before contract signing, so it’s worth confirming category eligibility early in the planning process.<\/p>\n\n\n

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Target Categories and Brand Fit<\/h2>\n

Data collected across installed complexes shows resident households with an average monthly income of KRW 6.34 million, about 6.4% higher than non-installed complexes, and a shopping engagement rate of 78%, about 5 percentage points higher (media data, 2024).<\/p>\n

Brands that have run campaigns on the network report an average 1.6x lift in brand awareness among exposed households (media data, 2024).<\/p>\n

This profile fits premium beauty, baby and kids products, home appliances, health and wellness, education, and interior\/real estate brands particularly well \u2014 categories where a household-level, repeat-frequency touchpoint outperforms a single street-level impression.<\/p>\n\n\n
Item<\/th>Detail<\/th><\/tr>\n
Resident income index<\/td>KRW 6.34M\/month avg., +6.4% vs. non-installed complexes<\/td><\/tr>\n
Shopping engagement<\/td>78%, +5pp vs. non-installed complexes<\/td><\/tr>\n
Brand awareness lift<\/td>Avg. 1.6x among exposed households<\/td><\/tr>\n
Best-fit categories<\/td>Premium beauty, baby\/kids, appliances, health\/wellness, education, interior\/real estate<\/td><\/tr>\n
Restricted categories<\/td>16 categories excluded \u2014 alcohol, lending, adult, political, religious, etc.<\/td><\/tr>\n<\/tbody><\/table>\n\n

FAQ<\/h2>\n
Q. What’s the smallest way to enter this network?<\/div>
A. Inventory isn’t sold per individual apartment complex.
It’s sold as regional packages, or as per-device units within select districts like Gangnam and Seocho. Contact MBSTAR to scope the smallest available entry point for your target region.<\/div><\/div>\n
Q. What creative formats are supported?<\/div>
A. 15, 30, 45, and 60-second video slots, delivered as MP4 files under 2.5GB at a 4,096kbps bitrate.<\/div><\/div>\n
Q. Can any product category advertise on this network?<\/div>
A. No. Sixteen categories are excluded, including alcohol, lending\/finance-sensitive products, adult content, and political or religious advertising.
Category screening happens during the proposal stage.<\/div><\/div>\n\n
\n

Get a Region-Scoped Quote<\/h2>\n

Pricing depends on the region, guaranteed device count, and package combination you need. Tell MBSTAR your target region and budget, and we’ll scope a Town Board package that fits.<\/p>\n

MBSTAR | \u260e 010-8928-0621<\/strong><\/p>\n<\/div>\n\n

Media Worth Reviewing Together<\/h2>\n

Outdoor Advertising CPM Efficiency Guide<\/a> breaks down how to compare reach economics across different outdoor formats, useful context when weighing a household-based network against street-level media.<\/p>\n

Roadside Bus Shelter Digital Advertising Price Guide<\/a> covers another packaged-inventory transit format if you’re comparing structured, district-based buying options.<\/p>\n

(Household statistics reference: KOSIS Korean Statistical Information Service<\/a> \u2014 verify the latest figures before publishing.)<\/p>\n\n

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