{"id":1344,"date":"2026-07-26T16:08:11","date_gmt":"2026-07-26T07:08:11","guid":{"rendered":"https:\/\/www.mvista.kr\/?p=1344"},"modified":"2026-07-26T16:08:20","modified_gmt":"2026-07-26T07:08:20","slug":"samsung-station-parnas-mall-advertising","status":"publish","type":"post","link":"https:\/\/www.mvista.kr\/?p=1344","title":{"rendered":"Samsung Station Parnas Mall Advertising"},"content":{"rendered":"\n

Parnas Mall sits directly below Samsung Station Exit 5<\/strong> \u2014 the single corridor through which every visitor to COEX, Hyundai Department Store, and the Grand InterContinental Hotel must pass.<\/p>\n

The Amazing Parnas DOOH package places your brand across 48 pillar screens, 3 LED Walls, and 7 lightboxes in that corridor, operating 16 hours a day, 80+ times per day, in a fully silent environment built for visual storytelling.<\/p>\n

This guide covers media composition, audience profile, package structure, and brand fit \u2014 everything needed to evaluate and execute a campaign here.<\/p>\n\n \n\n\n\n

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Location & Catchment<\/div>\n

Samsung Station Parnas Mall Media Value<\/h2>\n <\/div>\n\n

Samsung Station ranks 16th busiest in Seoul<\/strong> with 3.31 million monthly riders (daily average 110,402 \u2014 SMRT, April 2026). Exit 5 opens directly into Parnas Mall’s basement level, making it the primary approach for four major destinations sharing the same footprint.<\/p>\n\n

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\ud83d\ude87<\/div>\n
110K<\/div>\n
Daily station riders<\/div>\n
Samsung Station, SMRT April 2026<\/div>\n <\/div>\n
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\ud83c\udfe2<\/div>\n
21M<\/div>\n
COEX annual visitors<\/div>\n
~57,000 daily average<\/div>\n <\/div>\n
\n
\ud83d\udcfa<\/div>\n
80+<\/div>\n
Plays per day<\/div>\n
07:00\u201323:00 \u00b7 16 hrs\/day<\/div>\n <\/div>\n <\/div>\n\n \n \n
Catchment Anchor<\/th>Visitor Profile<\/th>Campaign Relevance<\/th><\/tr><\/thead>\n
COEX<\/strong><\/td>Exhibition & convention attendees, Asia’s largest underground mall visitors<\/td>MICE, B2B, tech, launch events<\/td><\/tr>\n
Hyundai Trade Center Dept. Store<\/strong><\/td>High-income premium shoppers<\/td>Luxury, premium goods, cosmetics<\/td><\/tr>\n
Grand InterContinental & Park Hyatt<\/strong><\/td>Domestic & international business \/ leisure travelers<\/td>Global brand awareness, hospitality<\/td><\/tr>\n
Trade Tower & ASEM Tower<\/strong><\/td>Gangnam CBD professionals<\/td>B2B, SaaS, fintech, recruitment<\/td><\/tr>\n <\/tbody>\n <\/table>\n\n
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This is not a commuter-transit audience. It is a dwell-and-purchase audience<\/strong> \u2014 visitors who entered Parnas Mall with intent to shop, dine, or attend an event. Dwell time and purchase intent are structurally higher than platform-level subway advertising.<\/p>\n <\/div>\n\n \n\n\n\n

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Media Inventory<\/div>\n

Amazing Parnas \u2014 Full Media Composition<\/h2>\n <\/div>\n\n

Three media formats operate independently but share the same corridor footprint, enabling integrated visual coverage from entry through the full basement level.<\/p>\n\n \n \n
Format<\/th>Count<\/th>Resolution \/ Size<\/th>Content Type<\/th>Sale Unit<\/th><\/tr><\/thead>\n
Media Pillar<\/strong><\/td>16 pillars \/ 48 screens<\/td>2,160 \u00d7 3,840 px (9:16 portrait)<\/td>MP4 \u00b7 silent<\/td>Integrated package only<\/td><\/tr>\n
LED Wall<\/strong><\/td>3 faces<\/td>1,920 \u00d7 1,080 px (16:9)<\/td>MP4 \u00b7 MOV \u00b7 JPG \u00b7 PNG<\/td>Included in pillar package<\/td><\/tr>\n
Lightbox<\/strong><\/td>7-unit set<\/td>3,110 \u00d7 1,710 mm (A1\u2013A5) + 2 pillar units<\/td>Fabric print<\/td>Set only (no split)<\/td><\/tr>\n <\/tbody>\n <\/table>\n\n

Playback modes:<\/strong> Single (all 48 screens show identical creative) \u00b7 Dual (2-screen rotation) \u00b7 Quad (1-screen rotation). P1\u2013P4 inner lobby pillars (8 faces) are excluded from the buyable inventory.<\/p>\n

Operating schedule:<\/strong> Daily 07:00\u201323:00 \u00b7 80+ plays per day \u00b7 No audio \u00b7 Creative deadline: 3 business days before campaign start<\/p>\n\n \n\n\n

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Packages & Pricing<\/div>\n

Three Independent Sales Lines<\/h2>\n <\/div>\n\n

Amazing Parnas offers three independently purchasable lines. Each line can be booked alone or combined. Individual pillar rentals are not available \u2014 the pillar+LED product is sold as a unified package.<\/p>\n\n \n \n
Package<\/th>Duration<\/th>Spot Length<\/th>Rate (excl. VAT)<\/th>Best For<\/th><\/tr><\/thead>\n
Pillar + LED Standard<\/strong><\/td>Monthly<\/td>20 sec<\/td>\u20a925M \/ month<\/td>Beauty, fashion, finance, B2B<\/td><\/tr>\n
Pillar + LED Storytelling<\/strong><\/td>Monthly<\/td>30 sec<\/td>\u20a930M \/ month<\/td>Luxury, premium brand campaigns<\/td><\/tr>\n
Short-Term \u00b7 20 sec<\/strong><\/td>Min. 7 days<\/td>20 sec<\/td>\u20a97M \/ week<\/td>Pop-up launches, product teasers, MICE tie-ins<\/td><\/tr>\n
Short-Term \u00b7 30 sec<\/strong><\/td>Min. 7 days<\/td>30 sec<\/td>\u20a99M \/ week<\/td>Brand storytelling, event activations<\/td><\/tr>\n
Lightbox Set (7 units)<\/strong><\/td>Monthly<\/td>Static fabric<\/td>\u20a930M + \u20a98M install<\/td>Seasonal visual, luxury brand identity<\/td><\/tr>\n <\/tbody>\n <\/table>\n\n
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Short-term flexibility is a competitive edge here.<\/strong> Weekly booking from \u20a97M means campaigns can align precisely with COEX Art Fair, major K-pop releases, or convention schedules \u2014 without committing to a full month’s spend.<\/p>\n <\/div>\n\n \n\n\n

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Creative Specs<\/div>\n

Designing for a Silent, Portrait-First Environment<\/h2>\n <\/div>\n\n

All Amazing Parnas formats operate without audio. Creative strategy must rely entirely on visual impact \u2014 motion, color, and minimal copy.<\/p>\n

The 9:16 portrait resolution (2,160 \u00d7 3,840 px) used for media pillars is identical to Gangnam Station Media Garden<\/strong>. Brands running both placements simultaneously can reuse the same master creative, reducing production overhead.<\/p>\n\n \n \n
Format<\/th>Resolution<\/th>Ratio<\/th>Creative Guidance<\/th><\/tr><\/thead>\n
Media Pillar<\/td>2,160 \u00d7 3,840 px<\/td>9:16 portrait<\/td>Brand visual hero, product close-up, minimal text<\/td><\/tr>\n
LED Wall<\/td>1,920 \u00d7 1,080 px<\/td>16:9 landscape<\/td>Campaign message, still image compatible<\/td><\/tr>\n
Lightbox A1\u2013A5<\/td>3,110 \u00d7 1,710 mm<\/td>Print<\/td>Seasonal brand poster, fabric print quality<\/td><\/tr>\n <\/tbody>\n <\/table>\n\n \n\n\n\n
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Brand Fit<\/div>\n

Which Brands Perform Best Here<\/h2>\n <\/div>\n\n \n \n
Brand Category<\/th>Recommended Package<\/th>Primary Audience Match<\/th>Key Advantage<\/th><\/tr><\/thead>\n
Luxury & Premium Goods<\/strong><\/td>30-sec storytelling \u20a930M<\/td>Hyundai Trade Center VIPs, hotel guests<\/td>High-income dwell audience, prestige environment<\/td><\/tr>\n
Beauty & Fashion<\/strong><\/td>20-sec standard \u20a925M<\/td>20\u201340F COEX & mall visitors<\/td>Purchase-intent shoppers in premium context<\/td><\/tr>\n
IT \/ SaaS \/ Fintech<\/strong><\/td>20-sec standard \u20a925M<\/td>Trade Tower & ASEM Tower professionals<\/td>Daily commute route, B2B decision-makers<\/td><\/tr>\n
Global Brand Launches<\/strong><\/td>Lightbox set + 30-sec<\/td>Hotel guests & international visitors<\/td>Bilingual audience, premium context<\/td><\/tr>\n
Short Campaign (pop-up, teaser)<\/strong><\/td>Weekly \u20a97M+<\/td>COEX event attendees<\/td>Flexible scheduling, event alignment<\/td><\/tr>\n
K-content \/ Entertainment<\/strong><\/td>20-sec or weekly<\/td>SM Town adjacent K-pop visitors<\/td>Cultural destination foot traffic<\/td><\/tr>\n <\/tbody>\n <\/table>\n\n
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Related Media<\/div>\n

Placements to Consider Alongside<\/h2>\n <\/div>\n\n \n \n \n \n \n
Media<\/th>Location<\/th>Pairing Value<\/th><\/tr><\/thead>\n
Gangnam Station Media Garden<\/a><\/strong><\/td>\n Gangnam Station underground concourse<\/td>\n Identical asset resolution (2,160 \u00d7 3,840 px) \u2014 single production, dual placement coverage<\/td>\n <\/tr>\n
Gangnam-daero Media Pole<\/a><\/strong><\/td>\n Gangnam\u2013Sinnonhyeon above-ground<\/td>\n Above-ground DOOH landmark \u2014 extends reach from underground to street level<\/td>\n <\/tr>\n
Samsung Station OOH Guide<\/a><\/strong><\/td>\n Samsung Station full district<\/td>\n Full media comparison across all Samsung Station inventory<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n\n

External reference: Seoul Open Data Plaza \u2014 Subway Station Ridership Statistics<\/a><\/p>\n\n \n

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Plan Your Campaign with MVISTA<\/h2>\n

Availability, campaign scheduling, and package quotes vary by period and configuration.
\n MVISTA will confirm slot availability and propose a media mix tailored to your budget and brand goals.<\/p>\n

\ud83d\udcde MVISTA \u00b7 010-8928-0621<\/div>\n <\/div>\n\n \n
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Premium underground DOOH at Parnas Mall, Samsung Station Seoul: 16 media pillars (48 screens), 3 LED Walls, 7 lightboxes. Daily reach 110K riders, 80+ plays\/day, 07:00\u201323:00. Package pricing and brand strategy for luxury, beauty, and B2B campaigns in Gangnam’s top mall corridor.<\/p>\n","protected":false},"author":1,"featured_media":1346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.mvista.kr\/wp-content\/uploads\/2026\/07\/IMG_5296.jpg","_links":{"self":[{"href":"https:\/\/www.mvista.kr\/index.php?rest_route=\/wp\/v2\/posts\/1344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mvista.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mvista.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mvista.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mvista.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1344"}],"version-history":[{"count":2,"href":"https:\/\/www.mvista.kr\/index.php?rest_route=\/wp\/v2\/posts\/1344\/revisions"}],"predecessor-version":[{"id":1351,"href":"https:\/\/www.mvista.kr\/index.php?rest_route=\/wp\/v2\/posts\/1344\/revisions\/1351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mvista.kr\/index.php?rest_route=\/wp\/v2\/media\/1346"}],"wp:attachment":[{"href":"https:\/\/www.mvista.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mvista.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mvista.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}